Posted on Mar 26, 2015

I Don’t Find Your Millions of Pageviews Impressive

Posted in Media

It happens once every few months. A business or media reporter writes a breathless profile of some previously unknown web native who has “cracked the viral code.” We’ve been treated for years to the adage that you can’t engineer viral, but this social scientist, through the clever use of headlines and listsicles and blatant Reddit theft, has finally reverse-engineered the process that delivers millions of pageviews to a single...

Posted on Mar 05, 2015

An Open Challenge To The Media: Can You Stop Using These Irritating Clickbait Headlines?

Posted in Media

If you get most of your news from your Facebook feed these days, you probably get the feeling that you’ve no idea where the articles you read actually come from anymore. Regrettably, this is entirely by design and completely predictable outcome given the digital media’s obsession with getting clicks. The problem is now so bad that the top players in the industry, like the Huff Post, Vox,, Upworthy, ViralNova...