Breitbart.com doe not publish overtly racist or misogynistic content. Its staff of Alt-Right ‘journalists’ are too clever to get caught blatantly insulting women or black people. But they know exactly how to cater to the audience of the white supremacist bros who log on and read the site every day by creating articles they know will trigger them.
Today, Breitbart published an article about Madonna expressing her love for President Obama on Jimmy Fallon’s show this week (and no, we’re not linking to it). Madonna joked that “I’m still having erotic dreams” about the time Fallon introduced her to the former president, creating the perfect headline for Breitbart:
Given Obama is no longer president and Madonna isn’t exactly the type of artist you’d associate with the far right, one has to ask why Breitbart is covering this “news”. Of course the answer isn’t difficult to figure out. The story involves three key ingredients white male author Daniel Nussbaum knows will inspire the racists trolls who read Breitbart to engage with the article:
1) A sexually provocative female
2) A black man
3) A Hollywood celebrity
The combination triggers extreme feelings in confuse white racist men who are almost certainly sexually immature creeps who hate the notion of a black man having sex with a white woman. Add Hollywood to this provocative image and you have the perfect object of hate for right wing men everywhere.
And lest you think I’m playing armchair psychoanalyst here, just take a look at the comments:
These comments are an incredibly small sample of the disgusting sexism and racism in the comments section of this article. It was an article written specifically to elicit these types of responses, and the sole reason why Breitbart.com has anyone covering Hollywood and celebrities in the first place.
This is why the Alt-Right is so dangerous, and why Breitbart.com is synonymous with white supremacy.
Ben Cohen is the editor and founder of The Daily Banter. He lives in Washington DC where he does podcasts, teaches Martial Arts, and tries to be a good father. He would be extremely disturbed if you took him too seriously.