Consumer Alert: Apple Releases New Shiny iPhone 5s in Gold!!

Get ready to forget the world’s problems, line up at your nearest Apple Store and do battle with thousands of other marauding consumers…the iPhone 5s is here!!!! How is it different to the other 10 million smart phones out there? Well, firstly it’s Apple, and secondly, it will come in gold!! That’s right – GOLD!!!! From Tech Crunch:

Apple has confirmed the iPhone 5S will come in a gold version as well as grey (black) and silver.

Many have considered the gold iPhone, particularly, as a very non-Apple move, but as MG explains, gold actually makes sense for the smartphone titan.

For one, gold is in right now, seen as glamorous after years of being considered gaudy. Plus, anodizing gold onto the iPhone would be far easier than anodizing the slate color used on the black iPhone 5. And beyond that, gold seems to be one of the most used colors in iPhone cases and after-purchase customization. Give the people what they want, right?

Apple also released the cheaper, plastic covered iPhone 5c for those not looking to take out a second mortgage. But worry not poor people, the crapper ones come in lots of fancy colors:

What are you waiting for? Go to your Apple Store now!!

(Full disclosure: I have bought virtually every iPhone that has ever come out. I will probably get the 5c at some point. It has afinger print reader for God’s sake….)

Ben Cohen is the editor and founder of The Daily Banter. He lives in Washington DC where he does podcasts, teaches Martial Arts, and tries to be a good father. He would be extremely disturbed if you took him too seriously.