Online advertising goes live (via TechCrunch):
RiotWise will match trending topics with display ads that are highly
relevant to the same topics within an application such as a Twitter
client or iPhone app. OneRiot says the “realtime relevance” results in
a higher click through rate on the ads. The system is enabled by
OneRiot’s realtime search technology and PulseRank relevancy algorithm.
Ben Cohen is the editor and founder of The Daily Banter. He lives in Washington DC where he does podcasts, teaches Martial Arts, and tries to be a good father. He would be extremely disturbed if you took him too seriously.