Based on 24/7 Wall St. conversations with people with knowledge about recent Fox Business viewership figures, including one former executive with the network, audience numbers have hardly budged in since The Post article eleven months ago. Average hourly viewership runs between 2,000 and 8,000 during most hours from 6 AM to 6 PM. The network’s most watched prime-time shows rarely pull more than 15,000 viewers per hour.
Fox News Channel is a clear success for Rupert Murdoch. But people forget he’s got a pretty strong track record of failing: TVGuide.com failed, iGuide.com failed, Fox Sports Net as an alternative to ESPN failed (Keith Olbermann was a part of that strategy), NY Post and The Weekly Standard are money losers, and MySpace is getting spanked big time by Facebook.