Starbucks Twitter Campaign Hijacked

By Ben Cohen

Simon Owen of Bloggasm reports on film maker Robert Greenwald’s preemptive strike against Starbuck’s Twitter marketing campaign after reading about it in the NY Times:

Unfortunately for Starbucks, liberal activist and filmmaker Robert

Greenwald, founder of Brave New Films, came across that Times article

early Tuesday morning. Greenwald, who has directed films for major

studios and launched Brave New Films a few years ago, had been working

for months on shooting an anti-Starbucks video that debuted on YouTube that very day.

The mini-documentary features interviews with several former and

current Starbucks employees and makes the argument that the company —

despite popular perception that it treats its employees well — has

unfair labor practices and has aggressively fought off union


Ben Cohen is the editor and founder of The Daily Banter. He lives in Washington DC where he does podcasts, teaches Martial Arts, and tries to be a good father. He would be extremely disturbed if you took him too seriously.