Another Dan Snyder mistake.
President Obama may be riding high in Washington, but OBAMA 1260 is not.
The area’s only progressive talk station is changing formats, dropping such syndicated liberal hosts as Ed Schultz, Stephanie Miller and Bill Press in favor of financial news, starting next week.
The move by Redskins owner Dan Snyder, who purchased the station, WWRC, and others in Washington last summer, leaves the city without a liberal radio outlet. Program Director Greg Tantum says he thought the station could work because of enthusiasm over Obama, but that ratings collapsed to a level that could not be measured after the election.
But ratings nearly doubled, he says, at Snyder’s conservative station, WTNT, which features Laura Ingraham and Bill Bennett. Tantum said he will move Schultz to WTNT to give him another shot.
The major problem with this station was not its liberalism but the fact that most of the content was horrible. It ran the gamut from Ed Schultz, who I like, to just lame stuff like some program called “Clout” which was just the sort of NPR-lite programming too often put on liberal talk stations. People want hot talk, not a lecture without phone calls.
But even worse was the fact that the station management clearly didn’t care about the station. There was not a single bit of local programming on the air, not even a morning show! To succeed in talk radio you can’t just jam in syndicated stuff.
And EVEN WORSE, because they ran the station “automatically”, there were whole nights where the signal went off the air or an audible, loud beep just droned on. Nobody was paying attention.
Changing the call sign to “Obama 1260” was a last desperate move of a lame station that should have died long ago.