By Ben Cohen
Republican Pollster Frank Luntz is an interesting character. He is the modern definition of a political hack, having made his money by treating politics as an advertising industry. But he is at least an extremely smart hack. If you want to understand how language can be used to win campaigns, Luntz is your man. If you want to understand how body language and image can be manipulated to sway voters, Luntz is definitely your man.
In short, if you want to win in today’s political climate, hire Frank Luntz.
Check this video of Luntz dissecting the Democratic candidates performance in the Iowa debates last week. It’s an interesting segment, and fascinating to see how voters react to the language of politicians:
Ben Cohen is the editor and founder of The Daily Banter. He lives in Washington DC where he does podcasts, teaches Martial Arts, and tries to be a good father. He would be extremely disturbed if you took him too seriously.