NYC "Devil Baby" Prank is Absolutely Genius

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In what appears to be a very clever marketing trick for an upcoming movie 'Devils Due', animatronics experts rigged up an incredibly frightening looking baby, put it in a pram, then let it loose in New York City. The results are absolutely hilarious, and f**king terrifying:

Sadly, the movie looks, well, crap. Perhaps they should just release the full length version of the prank instead?