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News Anchor's Best First Day Ever: Swears on Air,Then Gets Fired

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Not the best first day

Recent college graduates listen up. This is what not to do on the first day of your spanking new job as a TV news presenter. TA.J. Clemente got a job as a news anchor for Bismarck NBC affiliate KFYR in North Dakota,  then proceeded to self destruct seconds into his opening segment,  saying 'fucking shit' as he went live on air for the very first time. It's probably one of the most awkward moments you are likely to see as it dawns on Clemente that he has effectively ruined his career before it had even started. His co-anchor does her best to make light of the blunder, but there was no salvaging the situation:

According to Clemente, the station let him go 24 hours later: 

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You can't help but feel sorry for A.J - the poor chap was apparently nervous about pronouncing a difficult name. He tweeted: "I was trying to pronounce the London Marathon winners name Tsegaye Kebede."

In American news media culture, it's OK to have live footage of people getting their legs blown off and shootouts with the police, but not to say 'fuck' by accident. Priorities anyone?