Nothing they do has substance or reality. It is all a sick and twisted show.
It practically goes without saying that since so many people found Shifrin's video amusing she's become an instant celebrity, the kind our internet culture now churns out with aggravating regularity. And of course, since there's a very specific script that these kinds of things follow -- a Social Media Celebrity Cycle -- you could predict without a bit of hesitation what was going to happen next for Shifrin.
Even before holes started being shot clean through Watts and Lucas's story, much of the press was simply going with it like it was part of an official press release. This happened even though there were always problems with it.
Yesterday, The Denver Post decided to continue along with the trend of journalistic half-assery that surrounds the Super Bowl and published an article about how Denver Broncos safety Mike Allen said that if the Broncos won the Super Bowl this weekend, he would celebrate in an interesting way...