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Is Leann Rimes Or Someone At Lifetime Network A Diabolical Genius?

It sure looks like it.

Tabloid rumors likely helped Lifetime's presentation of "Nora Roberts’ Northern Lights," which became the network's most-watched movie so far this year.

"Lights" was seen by 4.5 million viewers on Saturday night, topping Lifetime's list of 2009 movie premiere ratings. The project stars LeAnn Rimes and Eddie Cibrian, who supposedly had an affair during the shoot.

If the whole thing - alleging an affair between Rimes and her co-star - was a set-up to get ratings for a soapy TV movie, my hat is off to them for using the tabloids like they were used back in the Confidential days by the studios and press agents.