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Amazon Kindle For iPhone

Well, the e-book just got interesting...

Starting Wednesday, owners of these Apple devices can download a free application, Kindle for iPhone and iPod Touch, from Apple’s App Store. The software will give them full access to the 240,000 e-books for sale on, which include a majority of best sellers.

The move comes a week after Amazon started shipping the updated version of its Kindle reading device. It signals that the company may be more interested in becoming the pre-eminent retailer of e-books than in being the top manufacturer of reading devices.

You can download Kindle for iPhone here.

My guess is that as the prices come down for these devices the book publishers who don't adapt to pushing their authors via digital are going to go the way of the newspapers.