I swear, the McCain campaign now has more in common with a supermarket tabloid or Laguna Beach than a presidential campaign
However, there is a significant rift inside the McCain campaign.
Those loyal to McCain believe they have been unfairly blamed for over-handling Palin. They say they did the best they could with what they got.
They point to the bounce in the polls McCain got when he announced Palin as his running mate, her Republican convention speech, and her first interview with ABC's Charles Gibson.
What didn't work were the limited, subsequent media interviews, most notably between Palin and CBS anchor Katie Couric.
But some McCain camp insiders tell ABC News they simply couldn't put Palin out in front of the media any more than they did because she wasn't ready.
The Palin camp is fighting back, arguing that if the McCain campaign had just let Sarah Palin be Sarah Palin, she would have done just fine on her own.
And now Team Palin is fighting against Team McCain member Nicole Wallace by getting puppet Fred Barnes to say she was the one behind the $150,000 shopping spree.
Tune in next time, as the McCain campaign turns...