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Gore pours money into climate change initiative

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By Ben Cohen

With lots of silly talk about Al Gore resolving the Democratic presidential contest by offering himself as candidate (an idea put forward by super-talking head Joe Klein), Gore has been busy doing what he does best: Not being a politician and working on serious solutions to climate change.

He recently announced a $300 million initiative to raise awareness of the issue. The Washington Post's Juliet Eilperin reports:

"The Alliance for Climate Protection's "we" campaign will
employ online organizing and television advertisements on shows ranging
from "American Idol" to "The Daily Show with Jon Stewart."

Here is a clip from the "We" campaign: