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What Is The Fascination With The NCAA Tournament?

Every March I wonder this. I am admittedly not a basketball fan, and if I do watch I watch a pro game over a college one. But every March the hype machine goes to 11, people fill out brackets (something I've never done) and a school or two makes it further than they should as the "Cinderella" team. Has the Cinderella team ever won it? Considering all the #1 seeds made the Final Four, is there a point?

I mean, besidesthecheerleaders.