This ad from Mitt Romney that they released today sort of encapsulates just whats wrong with Romney.
It's fine and dandy for political ads to step outside of the box in their format, but Romney's is the first I've ever seen that seems to think those bland ads for GlobalChemCorp are the sort to be emulated. You get the sense the guy is curious if you need to buy some life insurance rather than applying for leader of the free world.
Mitt Romney: Some restrictions may apply, see your local dealership for details.
The most disingenuous politician in US history marches on.