This Mattress Store's 9/11-Themed Commercial For a 'Twin Towers Sale' is Unbelievable

Still too soon.
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Still too soon.

A mattress store in San Antonio made this regrettable web ad:

Honestly, that "we will never forget" at the end was almost moving.

They apologized, and they're donating the proceeds from their actual sale to charity, but did people really need to give them death threats?