Steve Jobs Personally Pulled Apple Ads Off Fox News

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Ben Cohen
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Steve Jobs: Not a fan of Fox News (Annette Shaff / Shutterstock.com)

Steve Jobs may have been a despotic control freak who loathed regulation, but he saw Fox News for what it was - a massively insidious institution that was causing a huge amount of damage to American society. Jobs hated the network so much he personally ordered Apple ads to be removed from Fox News programming (via networkworld.com):

It's now known that the late Steve Jobs backed up his harsh words by wisely withholding Apple's advertising dollars, according to an upcoming book about the 2012 presidential campaign.

The book's author, Jonathan Alter, a Bloomberg political columnist and contributor to MSNBC, tells of Jobs "personally ordering that Apple ads be removed from Fox News," according to a blog post [1] in the New York Times over the weekend. Alter's book, "The Center Holds: Obama and His Enemies,"  is scheduled to hit stores June 4.

Apparently, Jobs even told Murdoch over a dinner how bad he thought Fox had become:

"You're blowing it with Fox News," Jobs told him over dinner. "The axis today is not liberal and conservative, the axis is constructive-destructive, and you've cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you're not careful." Jobs said he thought Murdoch did not really like how far Fox had gone. "Rupert's a builder, not a tearer-downer," he said. "I've had some meetings with (Murdoch's son) James, and I think he agrees with me. I can just tell."

Fox is a gigantic media organization that has many businesses, but Jobs was absolutely right - Murdoch's name is synonymous with Fox News and will be his lasting legacy. And it's not a good one.