The KFC Marketing Strategy: Make People Ill, Lose Money

Avatar:
Ben Cohen
Author:
Publish date:
Social count:
0

http://sweettater.files.wordpress.com/2009/08/kfc-doubledown4.jpg

Gawker summarizes KFC new marketing strategy:

KFC knows how to do three things: 1. Get
lots of PR
for its terrifying chicken-byproduct
products
; 2. Lose money;
and 3. Make
comical "branding" statements
, while doing items one and two.

The introduction of the 'double down' sandwich, a horrific looking pile of fat, cheese, gristle and something resembling a winged creature marks a new low in the American fast food market. While the country battles a severe obesity epidemic , KFC is doing its bit to ensure those with the least access to healthy foods are now able to buy food products guaranteed to shorten their life span. Great work Colonel.