Trending Ads

Avatar:
Ben Cohen
Author:
Publish date:
Social count:
0

Online advertising goes live (via TechCrunch):

RiotWise will match trending topics with display ads that are highly
relevant to the same topics within an application such as a Twitter
client or iPhone app. OneRiot says the “realtime relevance” results in
a higher click through rate on the ads. The system is enabled by
OneRiot’s realtime search technology and PulseRank relevancy algorithm.