Branding, Branding, Branding

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Another McCain fail. Especially in the shadow of Obama's success. They've stayed consisten throughout the whole campaign. Consider the slogan. I can't tell you exactly what John Kerry's slogan was from 2004 it changed so much ("Let America Be America Again" to "The Real Deal"). Sen. Clinton changed slogans again and again, as has McCain.

Sen. Obama has been "Change We Can Believe In" almost from day one. Little things like this matter.